Instagram has one rule that frustrates creators, marketers, and businesses every day: you get exactly one link in your bio.
One link. For your website, your latest YouTube video, your online store, your newsletter signup, your Spotify, your Etsy — everything you want to share with your audience has to fit into a single URL.
The solution? A link-in-bio tool that turns that single link into a fully branded page with all your links in one place.
Here's exactly how to add multiple links to your Instagram bio.
Why Instagram Only Allows One Bio Link
Instagram limits bios to a single clickable link by design — it keeps users inside the app. But for anyone trying to drive traffic to multiple destinations, this is a serious limitation.
The workaround is simple: instead of linking directly to one page, you link to a bio link page — a mini landing page that holds all your links, accessible from a single URL.
How to Add Multiple Links to Your Instagram Bio
Step 1: Create a bio link page
Sign up for Linxly and start your 7-day free trial.
Once you're in the dashboard:
- Go to Bio Links in the left menu
- Click Create Bio Link
- Give your page a name (your Instagram handle works well)
Step 2: Add your links
Linxly's drag-and-drop builder lets you add:
- Link cards — any URL with a label and icon
- Text cards — headings or short descriptions
- Video cards — embed YouTube or Vimeo directly
- Product cards — title, image, price, and buy link
- Map cards — your location
Add as many links as you need. Drag to reorder them.
Put your most important link at the top. Visitors rarely scroll past the first 3–4 cards.
Step 3: Customize your page
Match your Instagram aesthetic:
- Choose a background color or gradient
- Set your button style (rounded, sharp, outlined)
- Upload a profile photo
- Add your social media icons
A branded page builds trust and gets more clicks than a generic one.
Step 4: Publish and copy your URL
Click Publish. Linxly generates a short URL like linx.ly/yourname.
Copy that URL.
Step 5: Add the link to your Instagram bio
- Open Instagram
- Tap Edit Profile
- Paste your Linxly URL into the Website field
- Tap Done
That's it. Your single bio link now leads to a page with all your links.
What to Put on Your Instagram Bio Link Page
Not sure what links to include? Here are the most common:
- Your website or blog — primary destination for most creators
- Latest content — new YouTube video, podcast episode, or blog post
- Online store — Shopify, Etsy, or any e-commerce link
- Newsletter signup — grow your email list directly from Instagram
- Booking or contact page — for service businesses
- Social profiles — TikTok, Twitter/X, LinkedIn, YouTube
Update your featured link regularly. When you post something new, pin it to the top of your bio link page — it stays fresh without changing your Instagram bio URL.
Frequently Asked Questions
Can I add multiple links to my Instagram bio for free?
Yes. Linxly offers a 7-day free trial with full access. After the trial, plans start at $0.99/month.
Does the bio link work on Instagram posts?
No. Bio links only appear on your profile page. To drive traffic from posts, use "link in bio" as a call to action in your captions and Stories.
How many links can I add to my bio link page?
As many as you need. There is no limit on the number of link cards on your Linxly bio page.
Can I track how many people click my bio links?
Yes. Linxly shows you clicks per link, total visits, devices, countries, and referrers.
What is the difference between a bio link page and a short link?
A short link redirects to one destination. A bio link page is a mini landing page with multiple links. For Instagram bio, you want a bio link page.