Facebook link shortener with click analytics.
Turn a long URL into linx.ly/shop. See how many clicked, from where, and on what device — and change the destination anytime without editing the post.
Facebook918Why shorten a link for Facebook?
Facebook does not leave your link alone. It rewrites the click, builds its own preview, and reports everything as one number.
Every placement reports as one source
Facebook sends outbound clicks through l.facebook.com and attaches its own fbclid parameter. A post, a group, a pinned comment and a Messenger chat all land in analytics as the same referral. One short link per placement is what pulls them apart.
The preview card comes from Open Graph tags
Facebook builds the card by reading the Open Graph tags at the URL, not from what you type in the composer. If the destination has no image, or a title written for someone else, that is the card. A Linxly link carries its own image, title, and description.
A shared post follows wherever the link points
Once a post has been shared and forwarded on, editing it does not reach the copies. Change the destination behind the short link instead and every copy already in circulation follows.
A tagged campaign URL is unreadable as text
Once the preview card renders you can delete the URL from the post body. In comments, groups and Messenger there is no card — the raw link is the message, and a UTM-tagged one wraps over three lines on a phone.
Where the link goes on Facebook
Six placements, and what changes in each one when the link is short and separately tracked.
Feed and Page posts
The card does most of the work here. The link text is optional once the preview loads, which is exactly why the card is worth controlling.
Comments and pinned comments
Clickable, but narrow. A named back-half stays readable where a long URL gets cut off.
Groups
Rules differ per group and posts are often approved by hand. A separate link per group shows which one actually sent people through.
Page About and the action button
The link that stays put for months. Repoint it from the dashboard instead of editing the Page every time the target changes.
Messenger and broadcasts
Pasted into chats and forwarded on from there. Unless the link itself counts them, those opens never show up in Page insights.
Boosted posts and Meta ads
A boost promotes the link already inside the post. Tag it before you boost, and the paid clicks stay separate from the organic ones.
What a Facebook short link reports back
Not one blended total. Every click is logged with where it came from, on what device, and in which browser.
Facebook opens links inside its own in-app browser rather than Chrome or Safari, which is why in-app sessions show up as their own row. Requests from Facebook's preview crawlers, and from Meta's IP ranges, are filtered out before a click is recorded.
A URL shortener built for what happens after the post
Short is the easy part. These are the things you need once the post is live and being shared.
Name the back-half
Choose it yourself: linx.ly/shop, linx.ly/launch, linx.ly/group. Readable in a comment and typeable from a screenshot.
Custom link preview
Set the image, title, and description Facebook shows on the card — per link, without touching the destination page's own tags.
Editable destination
Point the same link somewhere new without editing the post, the Page button, or asking anyone to reshare.
UTM per placement
Tag one link utm_medium=group and another utm_medium=post, then read the two apart in your own analytics.
Expiring links
Give an offer an end date and send the late clicks to a page that still makes sense instead of a dead one.
QR code for every link
Each link generates a QR code automatically — for an event screen, a flyer, or packaging pointing at the same campaign.
How to shorten a link for Facebook
Four steps from a long URL to a link that reports back.
Copy the destination URL
The product page, form, or article you want people to land on. Length does not matter.
Pick the back-half
Name it after the campaign or the placement: linx.ly/launch. Add UTM tags here if you plan to split groups from the feed.
Set the preview card
Image, title, and description. This is what the post actually shows, so it is worth the extra minute.
Post it and read the report
Feed, comment, group, Page button, or Messenger. Then clicks over time, countries, devices, browsers, referrers, and QR scans.
Using Bitly for Facebook posts?
bit.ly is the link most people recognise. Whether it is the right one for Facebook comes down to what you get after the click: a back-half you chose, a preview card you control, a destination you can change, and a report you can split by placement.
