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Short Link Generator: Create Branded Short Links with Analytics

A short link generator turns a long URL into a short, branded link that counts every click. Here is how it works, how to set your own slug, and what the click report shows.

Sarkhan··4 min read

A short link generator takes a long URL and returns a compact one, such as linx.ly/summer-sale. Generating the link takes a few seconds. What deserves more attention is what the link can do after it is generated: whether you can choose the text after the slash, whether the clicks are counted, and whether the destination can be changed once the link is already in circulation.

What the generator actually produces

The output is more than shorter text. When you run a URL through a short link generator, the tool stores your destination address and issues a new one on its own domain. Anyone who opens the short address passes through the tool first and reaches your destination in a fraction of a second. Because every click passes through, it can be counted, and because the destination is stored rather than fixed inside the link, it can be changed later.

That structure is what separates a short link from a plain URL. If the concept itself is new to you, what link shortening is covers it from the beginning.

In Linxly the create page does part of the work for you:

  1. Open the create page. A short code is already reserved and shown next to the linx.ly domain before you type anything.
  2. Paste your destination URL. The title, description, and preview image used when the link is shared on social media are pulled from the page automatically.
  3. To brand the link, click the short link field and enter your own slug in the window that opens. A slug may contain letters, numbers, hyphens, and underscores, and runs from 3 to 12 characters.
  4. Save. The link is live, and its dashboard starts recording from the first click.

The same form also holds the optional extras: UTM tags, a password, a schedule, and an expiration date. The entire process fits inside a minute, and the only step that requires a decision is the third one, which is where the branding happens.

Set the slug instead of accepting the code

A generated code such as linx.ly/kQ4Zt works, but it tells the reader nothing. Replace it with a word and the link starts carrying meaning: linx.ly/menu is clearly a menu, linx.ly/pricing is clearly a pricing page. Readers have learned to hesitate before clicking a string of random characters, and a readable slug removes that hesitation.

For most links shared in a bio, a caption, or on print, the readable slug is what makes the link look deliberate. Guidance on picking a slug that reads well is in how to create a branded short link.

Analytics is not an add-on you configure. The moment the link exists, its dashboard is recording. Open it and you can see:

  • clicks over time, so the spike on posting day and the tail after it are both visible,
  • the country each click came from,
  • the device, brand, browser, and operating system behind it,
  • the referrer, meaning the site or app that sent the click,
  • and any UTM tags you attached, so two links to the same page stay separate in the report.

The report shows patterns, not people. You learn where your audience is and what they browse on, not who they personally are. Reading those numbers in practice is covered in URL shortener with click tracking.

The destination can change after you share

A generated link is editable. You can point linx.ly/sale at your June campaign today and at your July campaign next month, and the address people saved keeps working. Nothing you shared has to be shared again.

This matters most in print. Every short link comes with a QR code generated automatically, and a printed QR code cannot be recalled. Because the code points at the short link rather than at the raw URL, correcting a wrong destination or moving a campaign is an edit in the dashboard, not a reprint.

Many tools generate short links, and the shortening itself is the same everywhere. The differences appear in four places: whether your plan lets you set the slug, how much of the click data is visible without upgrading, whether the destination remains editable, and what the tool costs beyond the entry tier. If you are comparing options, Bitly alternative goes through where the well-known tools draw those lines.

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Frequently asked questions

You can try Linxly free for 7 days with full access. After that, plans start at $0.99 per month.

Can I choose the text after the slash?

Yes. Replace the suggested code with your own slug of 3 to 12 characters, using letters, numbers, hyphens, or underscores. Slugs are unique, so if a common word is taken, add context, such as linx.ly/sale-june.

No. The redirect happens in a fraction of a second, so visitors reach the destination before they notice anything passed through.

Can I see who personally clicked?

No. You see totals, countries, devices, and referrers: enough to understand your audience, not to identify individuals.